World is moving forward towards a more powerful leisure- and entertainment-centred social reality, where economic activity aiming at productization of experiences - so called experience industry - is becoming one of the most significant fields of activity. Being a part of the creative economy, experience industry introduces a totally new concept of productization based on culture, media and tourism stories, as well as on their phenomenal experiencing by means of new interactive technology.
A traveller needs
a rendition of routes, events, stories and anecdotes linked to his target
destinations. In other words, he needs an interpretation. A well-interpreted
piece of information potentially increases the general appreciation of visited
places and corroborates phenomenal tourist experience. The informative content
related to tourism target destinations should be productized so that 1) it
generates certain expectations before a trip; 2) it facilitates and stimulates
experiences during a trip and 3) maintains a positive long-lasting impression
after the termination of a trip. It signifies that the adequate scope of
information should reach a potential traveller (customer) through suitable
functional distribution channels before, during and after a trip.
Geoinformatics and
its geographic information applications have opened new possibilities also in
the field of tourism activities, especially while collecting, mapping and
analysing regional and local precise tourism information. By that we mean GIS
(Geographical Information System), which greatly enables search and analysis of
regional, sub-regional or municipal phenomena and structures connected to the
tourism activities. The tourism information, based on location an attribute
data, provides precise regional and local information, which can be used for
the content in tailored interactive tourist maps.
Combining
destination guiding or guiding services with geographical data can be
implemented through adding different communicational features like image,
sound, moving picture and internet services. Such combination of data or
functionalities from external sources in order to create a new service is known
as Mash-up. It implies use and download of customized multi-based
destination guiding services directly to the terminal appliances. In the
background is fast popularization of phone-connectable GPS-based mobile
terminal appliances and self-navigators, which is indispensable for the
development of the ubiquitous network society and communications technology.
This is
the background why we made our newest mobile guides. The concept and contents
have been done in cooperation with Kizhi State Open Air Museum. Download
“Joensuu Culture” and “Contemporary Old City” from your mobile market (Apple
App Store, Google Play) and experience the combination of new technology and
interesting contents of Joensuu and Petrozavodsk!
Timo
Rui
Project
Manager, Ph.D.
Multimedia
services
Karelia University of Applied Sciences
Centre for Creative Industries
Centre for Creative Industries
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