Tuesday, June 4, 2013

Biking and walking the world greener



Congested highways, plenty of time wasted on the roads between point A and B, deteriorating quality of air – these are issues, which plague not only the metropoleis of the global world. The general trend is that the number of cars is increasing regardless if the city is located in east, west, north or south. As ordinary people became more wealthy in the latter part of the 20th century, and still continue to do so, this wealth manifested itself in increased number of private cars. In the 1960’s less than 20 percent of all the trips taken in the city of Oulu were made by car. This is not the case anymore in the new millennium - more than half of the trips are made by private cars. The modal split between different means of transportations has changed significantly in the past 50 years in Oulu, and similar trends can be found around the world. In the city of Dubna, which is located about 100 km north of Moscow, the amount of cars per population has become almost ten times higher in the last 30 years. The problems of this avalanche of cars are visible, as the streets have been designed for much less traffic. The growth rates vary greatly by country and by region, but clearly something has to be done. Maybe it would make sense to turn the wheel back a little – at least with a few years? 

Back in the 1960’s walking and cycling were mass movers of people also in Oulu. Cars were still expensive, the city was smaller and the distances within the city were shorter. Even though cycling and walking are not the main movers in Oulu anymore, the city has profiled itself as a bicycle-friendly city, with a vast and comprehensive bike road network. Cycling and its role in the making of our cities more environmental friendly was the topic, which was discussed in Green Ways seminar, which was organized as part of the Greensettle project (KA192) at the University Oulu on May 14th. The problems of heavy private car use are quite clear also in Oulu, and there does not seem to be any instant relief to the long hours spent on the road, to the increases of harmful emissions of the exhaust fumes nor to the high economic costs in the form of fuel and car prices. Or is there? 

Over 40 percent of all car trips made in Finland are less than 5 kilometers long. Surely trips of that length could be made by a bike, couldn’t they? Have we just become too lazy and self-indulgent? Biking or walking is not only beneficial for your wallet, but it also improves your health and actually increases your expected lifetime by years. A short car trip can last longer during the rush hour than one taken by bike. Naturally, the investments in biking infrastructure are not free, but neither are those in highways. However, investments in bicycle roads pay back many times in the form of positive impacts of cycling. More can be done and should be done to increase walking, biking and public transportation and reduce private car use. This challenge has to be taken seriously also in planning of new cities and new city districts, as has been done in Oulu. The new Hiukkavaara district, which will be a home for 20000 people in future, will be a green city once it has been completed, also from the point of view of traffic and transportation. Sharing the experiences and know-how cross the border helps us to make our cities more pleasant for everyone. The challenges are the same, but solutions are available, if we want to take this problem seriously. 

More information about Hiukkavaara, Oulu in general, Dubna, and all the other presentations of the Green Ways seminar, can be found from here: http://nortech.oulu.fi/GREENSETTLE/GreenWaysseminar.html Let’s all think twice whether we need to take the car for that short trip to work/supermarket/somewhere else, right?

The website of the Greensettle project is at http://nortech.oulu.fi/GREENSETTLE/ The annual Oulu bicycling week takes place on 16.6.-20.6.2013.

Niko Hänninen

Tuesday, May 21, 2013

Creation of new tourism products has started


In the framework o f the RUNAT project (KA300) we have organized two training seminars on tourism product development in the regions of Olonets, Petrozavodsk and Medvezhegorsk. The training program consists of the basics of product development, quality factors, security factors, standards for services, creation of cooperation and marketing networks and an analysis of existing tourism products. According to the feedback of the entrepreneurs and representatives of local administrations the training has been very useful and practical. They have got information and tools for improving existing services and developing new ones.

In addition to the training seminars the participants took part in the benchmarking trip in North Karelia and North Savo in March. During the five days the participants got acquainted with the services of several rural and nature tourism enterprises, e.g. accommodation, catering, nature activities, adventures and experiences, wildlife observation and photography and presentation of cultural heritage. Also Karelia Expert Tourist Services, Kuopio Region Tourist Services and Tahko Region Tourist Services introduced their regional cooperation and marketing actions.
During the benchmarking the discussions between the Finnish and Russian entrepreneurs were profitable. They discussed the possibilities to develop tourism business and the best practices of product development. The Russian entrepreneurs got a chance to test services and analyze security and quality factors of the services, marketing actions and benefits of the networks between local entrepreneurs. They got not only answers to their questions about tourism business but also new ideas to create tourism products.

In April the Russian participants started to create new tourism products together. The trainers will comment on their plans and the participants will test ideas in practice during the summer. In autumn the trainers will consult in the areas and test new products. Also the participants are willing to consult each other. May the inspiration and creativity flow!

Satu Karhapää-Puhakka, Project Manager
Aducate, Centre for Training and Development
University of Eastern Finland
www.aducate.fi/runat

Tuesday, May 14, 2013

KA299: Greetings from Sortavala TOP 2013 - international tourism fair!



Partners of project KA299 (Karelia - Developing Competitive tourism resort with collaborative platform) arranged  the fourth international Sortavala TOP 2013 –tourism fair in Sortavala on 6th April 2013. The head organizer of the fair was Karelian regional public organization supporting tourism.









Tourist season in the Republic of Karelia starts in May, that is why a tourism fair on the eve of the season is a great opportunity to get new ideas, new partners and interesting suggestions from colleagues and  learn prospects from competitors.


Finnish project partners, Central Karelia Development Company KETI and Pielinen Karelia Development Center PIKES, marketed the fair in North Karelia with success. The amount of Finnish presenters and visitors increased significantly from the previous year.


The project offered  tourism enterpreneus in North Karelia the opportunity to participate in the fair presenting their products either on the stands of the project or getting a stand of their own. They were also offered a chance to have their brochures on the stands of the project. Tens of enterpreneurs utilized the option to communicate with Russian potential customers on the spot.  




In addition to Finnish project partners Karelia Expert Tourist Service Ltd. and North Karelia College of Further Education in Nurmes, there were representatives of  several Finnish tourism companies from Joensuu, Kitee, Lieksa, Nurmes and other towns in Central and Pielinen Karelia.



There were 42 exhibitors and over 700 visitors in Sortavala TOP 2013 – tourism fair.
Next year, Sortavala TOP 2014  will become even more internationalized and expanded, thanks to productive cooperation of project partners on both sides of the border!  







More information and photos of Sortavala TOP 2013 –tourism fair:  www.sortavalatop.ru



Eila Lintunen
project coordinator
eila.lintunen@pikes.fi