In the framework o f the RUNAT project (KA300) we have organized two training
seminars on tourism product development in the regions of Olonets, Petrozavodsk and
Medvezhegorsk. The training program consists of the basics of product
development, quality factors, security factors, standards for services,
creation of cooperation and marketing networks and an analysis of existing
tourism products. According to the feedback of the entrepreneurs and representatives of local administrations the training has been very useful and practical. They have got
information and tools for improving existing services and developing new ones.
In addition to the training seminars the participants took part in the benchmarking trip in North
Karelia and North Savo in March. During the five days the participants got
acquainted with the services of several rural and nature tourism enterprises,
e.g. accommodation, catering, nature activities, adventures and experiences,
wildlife observation and photography and presentation of cultural heritage.
Also Karelia Expert Tourist Services, Kuopio Region Tourist Services and Tahko
Region Tourist Services introduced their regional cooperation and marketing
actions.
During the benchmarking the discussions between
the Finnish and Russian entrepreneurs were profitable. They discussed the
possibilities to develop tourism business and the best practices of product
development. The Russian entrepreneurs got a chance to test services and
analyze security and quality factors of the services, marketing actions and
benefits of the networks between local entrepreneurs. They got not only answers
to their questions about tourism business but also new ideas to create tourism
products.
In April the Russian participants started to
create new tourism products together. The trainers will comment on their plans
and the participants will test ideas in practice during the summer. In autumn the
trainers will consult in the areas and test new products. Also the participants
are willing to consult each other. May the inspiration and creativity flow!
Satu Karhapää-Puhakka, Project
Manager
Aducate, Centre for Training
and Development
University of Eastern Finland
www.aducate.fi/runat
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